Marketing
Meeting the masses
With scant audiences and paltry remuneration, author’s tours can be far from glamorous
Disturbed by blurbs
On the ethics of literary marketing
Underselling Ulster
Northern Ireland should be bolder in promoting itself
Crowdfunding in an empty street
Not everyone can succeed at the art of asking
The BBC has a “poor people” problem
The broadcaster is obsessed with trying to reach an audience it doesn’t understand
The panhandlerati
What are the ethics of asking for money?
Match made in heaven
Once a habit that cut across class, smoking is now masochistic comfort for the dispossessed
Beyond unthrilled by all the hype
When a new major title by a big cheese arrives, expect a tidal wave of rolled logs